Design campaigns for Perricone MD's new product launch
Objective: The primary objective of this campaign was to position Perricone MD as the #1 premium dermatologist brand by highlighting its legacy of innovation and introducing the revolutionary Cold Plasma+ product to the market. Through strategic design and compelling storytelling, we aimed to engage audiences across various digital platforms and communicate the brand's commitment to excellence and efficacy.
My Role as a Sr. Graphic Designer:
1. Research & Conceptualization:
Conducted in-depth research into Perricone MD's brand identity and the science behind Cold Plasma+.
Developed creative concepts aligned with the brand's values and product benefits.
Brainstormed digital asset ideas for a website, email, banners, and social media.
2. Design Execution:
Created visually stunning designs reflecting Perricone MD's premium positioning.
Integrated engaging visuals and copy to communicate Cold Plasma+'s benefits.
Ensured consistency across digital mediums while allowing for platform adaptation.
3. Iteration & Feedback:
Facilitated live review sessions with stakeholders for feedback and iteration.
Incorporated feedback to refine designs and align with brand guidelines.
Campaign Highlights:
1. Website Design:
Developed a user-friendly website hub for Cold Plasma+ information.
Integrated product visuals and testimonials for comprehensive understanding.
Implemented clear CTAs for user engagement and conversion.
2. Social Media:
Crafted captivating posts and stories to generate anticipation.
Utilized graphics and copy to spark conversations and drive interaction.
Leveraged relevant hashtags and influencers for extended reach.
3. Email Campaign:
Designed eye-catching templates for pre-launch and launch announcements.
Personalized messaging and exclusive offers to drive interest and purchases.
Utilized A/B testing for optimized engagement and conversion.
4. Results & Impact:
Generated significant buzz and anticipation for Cold Plasma+ launch.
Increased website traffic, engagement, and conversion rates.
Strengthened Perricone MD's brand identity as a leader in premium skincare.
