Perricone MD: Seasonal marketing campaigns
Project: These campaigns are designed to align with the changing seasons and leverage the associated themes, sentiments, and consumer behaviors to promote products or services effectively.
My Role as a Sr. Graphic Designer:
Content Gathering: I collaborated with the marketing team to gather relevant content for the seasonal campaigns, including product information, images, and promotional offers.
Image Editing: Utilizing tools like Adobe Photoshop, I meticulously edited product images to ensure they were visually appealing and aligned with the campaign theme.
Designing Email Templates: Using design software such as Adobe Illustrator and Photoshop, I created customized email templates that effectively conveyed the campaign message and encouraged engagement.
Developing Web Assets: I designed various web assets, such as banners, sliders, and promotional graphics for the company's website, ensuring a cohesive visual identity across all digital touchpoints.
Crafting Organic Banners: I conceptualized and designed organic banners for social media platforms and other digital channels, optimizing them to attract and engage the target audience.
Designing Paid Search Banner Ads: Working closely with the marketing team, I designed visually compelling banner ads for paid search campaigns, incorporating persuasive copy and engaging visuals to drive clicks and conversions.
Review and Feedback: I collaborated with stakeholders to gather feedback on the designs, making revisions as necessary to ensure alignment with campaign objectives and brand guidelines.
Finalization and Delivery: Once approved, I finalized the designs and delivered them to the appropriate channels for deployment, ensuring timely and accurate implementation of the seasonal campaigns.
